The Light Bearers Web Development initiative enhanced the organization’s multisite infrastructure, streamlining user interactions, improving engagement, and boosting admin and dev efficiency. Key upgrades included new microsites and landing pages, functional and UX improvements, dynamic content layouts, refined SEO and content strategy, and integrated third-party tools for expanded capabilities and easier management.
The Spanish section of the Light Bearers website transitioned from a static, basic webpage into a comprehensive and dynamic microsite. This revamped section now includes advanced content management features, fully localized HubSpot forms, and integrated FundraiseUp campaigns for targeted fundraising. These strategic enhancements boosted audience engagement within the Spanish-speaking community and laid a solid, scalable foundation for future multilingual support.
The organization's annual reports evolved from basic static webpages into interactive and engaging digital experiences. The 2024 Year-End Report introduced dynamic storytelling elements, including scroll-activated animations, interactive timelines, and strategically integrated FundraiseUp donation opportunities. These innovations significantly increased donor engagement and established reusable digital assets for future reports.
Report 2024: Hero with Custom Rolodex Timeline Component
Articles & Blog System Overhaul
A comprehensive overhaul of the articles and blogging system addressed key usability and SEO issues. By introducing features such as pagination, a featured articles carousel, and dedicated author pages, organic traffic increased substantially—approximately 41%, nearly matching the previous year's total within just eight months.
The website's navigation and header components were restructured into a responsive, modular system that uses dynamic logic. This allows the components to remain consistent across pages while adapting to the specific needs of each page. The redesign greatly improved user interaction and created a flexible, scalable framework that can easily support future microsites and diverse content requirements.
Mobile Nav: Before
Desktop Nav: Before
The redesign includes a transparent blurred background and a modular dynamic navigation elements. For example, the cart button appears only when an item is in the cart or when on the shop page, keeping the interface clean and displaying options only when necessary.
Mobile Nav: After
Desktop Nav: After
Added Customization: Dynamic Navigation Elements Based on Navigation Usage
Search System Overhaul
The search functionality underwent significant enhancements, expanding its scope beyond blog posts. Integrating Google Programmable Search and custom APIs streamlined user access to a wide variety of content types, substantially improving discoverability and overall user satisfaction.
Search Page: Now Allowing Users to Search for Resources and Pages, Not Just Blogs
Search Page: Modular Sections That Scale Based on Relevant Results, Enabling Cross-Site Search Using Google Search Engine API
Background Enhancements
Several targeted upgrades improved platform stability, expanded features, and enhanced admin usability. For example, integrations with third-party services like FundraiseUp, CookieYes, and HubSpot optimized donation flows, campaign tracking, and customer interactions. CookieYes design optimizations led to a significant increase in consent rates, from 8.7% to 18.7%, boosting traffic analytics accuracy. Custom admin tools were updated, and various bugs were resolved across multiple sites and products. All forms were migrated to HubSpot, streamlining both user experience and admin management.
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